TIME TO UNPACK THE VENTURIAN CASE DESIGN
What is the significance of a watch's case? The short answer is—everything. It is so significant, in fact, that some consider it the most critical design consideration. Either way, it does set the tone for the watch's story and first impression.
"The watch case is like the face of a person. It's the first thing you notice and needs to make a good impression." - Jean-Marc Wiederrecht, founder of Agenhor, a watch movement development company.
Here is a play-by-play for the Venturian watch case design and the design and style considerations that went into each decision.
The overall aesthetic is often the most visible and prominent part of any watch, so it plays a crucial role in determining the overall look and feel of the timepiece. The shape, size, and materials used in the case can all contribute to the watch's visual appeal. First and foremost, our watch is designed on timeless design principles, with geometric shapes driving the thesis.
The primary shape utilized is the circle. This may seem obvious and bucks the current rounded square trends, but the circle is timeless. The circle draws us in like a full moon, like grand auto, flight, or sailing instruments. You can count on it. It is reliable and sure. One of the most vital elements found in nature, the circle stands the test of time.
It is found in the watch's overall shape but also on the lugs and hands. The watch tapers with a curvilinear step-down, similar to a Land Rover LR4 roofline. This was explicitly chosen to break from most watch case designs that ubiquitously angle from the watch edge towards the strap. Some of these cases are white labeled, meaning brands can buy blanks and build a watch from there. I chose not to do that because I wanted a fully custom watch that spoke my design language throughout.
The lugs do not terminate like most watches, either. Instead, our lugs round out like the dropout of an excellent bike design. This creates a softer edge should it find its way against your skin.
The top of the watch is flat on purpose. Even though the sapphire crystal is tough as nails, it is protected by the titanium bezel. The case also protects delicate mechanical components, such as the movement, dial, and hands. Our chosen material is titanium for its tank-like durability, all while remaining at a welterweight. Incidentally, the first prototype came with an aluminum inlay in the bezel. Specifically, this is the top of the watch with the compass markers on it. Because it scratched quickly, the inlay was shifted to more durable stainless steel.
Speaking of durability, the monogrammed crown of our cases is stainless steel and screws down for added protection. What's more? The crown is protected by guards flanking on either side. This design choice was also added to minimize snagging on apparel.
Each Wildsider is rated at a water resistance of 10 ATM (atmospheres). This measure of a watch's water resistance indicates that the watch can withstand water pressure equivalent to that at a depth of 100 meters (or approximately 330 feet) without leaking or suffering damage. This level of water resistance makes the watch suitable for swimming, snorkeling, and other water-related activities.
The case design aesthetic inspires all aspects of the Wildsider, from the nylon Zulu strap rings to the hands and indices. The objective was to set a strong design language to inspire line extensions while maintaining a unique, proprietary personality.
Here is a quick recap. A strong case design aesthetic makes for improved:
- Protection: The case serves as a protective layer for the delicate mechanical components of the watch, such as the movement and the dial. A well-designed case can help prevent damage from impact, moisture, and other environmental factors.
- Functionality: The case can also impact the watch's functionality, particularly regarding water resistance and durability. A high-quality case can help ensure the watch functions properly, even in challenging conditions.
- Brand Identity: The case design can also help establish and reinforce a brand's identity. For example, a sleek and modern case might be associated with a cutting-edge tech company, while a classic and elegant case might be related to a luxury brand.
As always, thanks for spending time here reading. Until next time, keep exploring and pursuing what matters most to you.